SUMMER CAMPAIGN II
KIPLING
Kipling brand campaign digital design concept. Taking cues from social media platforms, presenting the user with a poll question to trigger engagement. The executed strategy from social to site was through the choice Eager Blue vs. Rapid Yellow, new colors introduced that season.
The layout on site was designed to have a lookbook feel. The question Eager Blue vs Rapid Yellow was used as the navigation. If the user chose Eager Blue, the Eager Blue content would populate. If the user chose Rapid Yellow, the Rapid Yellow would populate. There was a link to check out the colorway the user didn’t choose at the end.
On Social Media
The Eager Blue vs. Rapid Yellow brand story was posted on social media channels. Our followers weighed in on each color. Not only was it engaging, it provided the brand with consumer feedback. These posts linked back to the branded page on site.
email design
