SUMMER COLOR STORY
KIPLING
A digital campaign concept for Kipling that used social-style interactive polls to drive user engagement.
It bridged social media and the main site by asking users to choose between two new seasonal colors: Eager Blue and Rapid Yellow.
The website layout used a lookbook style. Users navigated by choosing between Eager Blue and Rapid Yellow in the poll question. Selecting an option loaded that specific content. A link at the end let users view the other colorway.
On Social Media
The Eager Blue vs. Rapid Yellow brand story was posted on social media channels. Our followers weighed in on each color.
Not only was it engaging, it provided the brand with consumer feedback. These posts linked back to the branded page on site.
email design
Summer Poolside STORY
KIPLING
Showcasing the brand’s most elevated and story rich content as a “Now Trending” landing page experience.
Parallax feature to promote scrolling
Custom illustrations and animations
Summer WAISTPACK STORY
KIPLING
digital design
