School campaign II
KIPLING
Kipling brand campaign digital design concept. Using the framework of a typical school day to organize the content and category link strategy.
mobile design – view interactive prototype
User Engagement / My Favorites
Using our wishlist/favorites functionality on site to create an interactive experience within the shopping experience. This widget is embedded alongside the products. If the user selects “add to favorites” the product is saved to their wishlist/favorites that can be viewed when they are signed in or create an account.
SCHOOL CAMPAIGN I
KIPLING
Digital design concept to enhance Kipling’s Back To School storytelling. Created illustrations, animations, layout and typography, and interactive “coloring” concept for the season with the goal of engaging the consumer, inspiring brand love.
Created illustrations and animations
Playful "coloring” concept to engage the consumer. The user taps/clicks and can draw/color to reveal a new campaign image underneath.