Back To SCHOOL CAMPAIGN

KIPLING

Digital design for Kipling’s Back-to-School campaign, featuring bright colors and fun animations that highlight the brand's playful style.

To increase engagement on the 'View All' product page, we added campaign imagery, fun animations, and a unique scrolling parallax effect. This update successfully boosted user engagement and time spent exploring products.

BACK TO School campaign II

KIPLING

Kipling brand campaign digital design concept. Using the framework of a typical school day to organize the content and category link strategy.

mobile design – view interactive prototype

User Engagement / My Favorites

Using our wishlist/favorites functionality on site to create an interactive experience within the shopping experience. This widget is embedded alongside the products. If the user selects “add to favorites” the product is saved to their wishlist/favorites that can be viewed when they are signed in or create an account.

BACK TO SCHOOL CAMPAIGN III

KIPLING

Created a digital design campaign for Kipling's Back-to-School season. Built custom illustrations, animations, layouts, and typography, plus an interactive coloring feature to boost user engagement and brand loyalty.

Playful "coloring” concept to engage the consumer. The user taps/clicks and can draw/color to reveal a new campaign image underneath.